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도서 (The) Tipping Point : How Little Things Can Make a Big Difference
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THE TIPPING POINT IS THAT MAGIC MOMENT WHEN AN IDEA, TREND, OR SOCIAL BEHAVIOR CROSSES A THRESHOLD, TIPS, AND SPREADS LIKE WILDFIRE. JUST AS A SINGLE SICK PERSON CAN START AN EPIDEMIC OF THE FLU, SO TOO CAN A SMALL BUT PRECISELY TARGETED PUSH CAUSE A FASHION TREND, THE...
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The Tipping Point : How Little Things Can Make a Big Difference (Paperback) - 말콤 글래드웰 지음 목차
ONE. The Three Rules of Epidemics
TWO. The Law of the Few : Connectors, Mavens, and Salesmen
THREE. The Stickness Factor : Sesame Street, Blue's Clues, and the Educational Virus
FOUR. The Power of Context (Part One) : Bernie Goetz and the Rise and Fall of New York City Crime
FIVE. The Power of Context (Part Two) : The Magic Number One Hundred and Fifty
SIX. Case Study : Rumors, Sneakers, and the Power of Translation
SEVEN. Case Study : Suicide, Smoking, and the Search for the Unsticky Cigarette
EIGHT. Conclusion : Focus, Test, and Believe
AFTERWORD. Tipping Poing Lessons from the Real World