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도서 Successful direct marketing methods : interactive, database, and customer-based marketing for digital age
- ㆍ저자사항 by Bob Stone;
- ㆍ발행사항 New York: McGraw-Hill, 2008
- ㆍ형태사항 xxviii, 663 p.: ill.; 25 cm
- ㆍ일반노트 Includes index
- ㆍISBN 0071458298:
- ㆍ주제어/키워드 SUCCESSFUL DIRECT MARKETING METHODS INTERACTIVE DATABASE CUSTOMERBASED DIGITAL AGE
- ㆍ소장기관 연암
소장정보
상세정보
DIRECT MARKETING HAS GROWN BEYOND ITS ROOTS IN TRADITIONAL MAIL ORDER TO EMBRACE A HOST OF NEW TECHNOLOGIES, CUSTOMER RELATIONSHIP-BUILDING TECHNIQUES, AND PERFORMANCE MEASURES. TODAY, BUSINESSES AND NONPROFITS OF ALL KINDS USE DIRECT MARKETING, WHICH NOW GARNERS 25% OF THE...
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